Marmaris to be a Brand
Tuesday, March 3rd, 2009The Marmaris Trade Chamber, or MTO, held a press conference to explain its efforts to make the district a brand in tourism. Mayors in Marmaris, and Turkey Travel Agencies and Tour Operators, or TURSAB, representatives, South Aegean Union of Hotel Owners, or GETOB, and 23 non-governemental organizations attended the meeting.
Using other countries’ promotional campaigns as examples, the meeting’s participants decided to establish a Marmaris Introduction Committee to make an effective campaign to introduce the district to the tourism market.
“It is necessary to become a brand to increase tourism income. For the Marmaris Introduction Committee to be established, it has to allocate a budget for the promotion of the district. International companies have been allocating 50 million euros to brand their areas. Continue reading »