Marmaris to be a Brand

The Marmaris Trade Chamber, or MTO, held a press conference to explain its efforts to make the district a brand in tourism. Mayors in Marmaris, and Turkey Travel Agencies and Tour Operators, or TURSAB, representatives, South Aegean Union of Hotel Owners, or GETOB, and 23 non-governemental organizations attended the meeting.

Using other countries’ promotional campaigns as examples, the meeting’s participants decided to establish a Marmaris Introduction Committee to make an effective campaign to introduce the district to the tourism market.

“It is necessary to become a brand to increase tourism income. For the Marmaris Introduction Committee to be established, it has to allocate a budget for the promotion of the district. International companies have been allocating 50 million euros to brand their areas. As a result of our promotional efforts, Marmaris should be a brand that is easily associated in people’s minds as a tourism destination. Of course all local administrations and non-governmental organizations should work together,” said Şentürk Irklı, a brand editor, while explaining branding at the meeting.


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